📣 Course Overview
The BDDN Digital Marketing Specialist program provides a comprehensive roadmap to mastering the modern online advertising landscape. Standard marketing strategies are evolving fast, and businesses are shifting heavily towards performance-driven digital ads. You will learn the core logic of search engine optimization, pay-per-click management, visual content planning, and conversion tracking.
We believe in a practical-first approach. You will create, target, and launch mock advertising campaigns, audit live websites for Google SEO, and set up analytics pipelines to track marketing ROI.
🎯 What You Will Learn
- ✔ Search Engine Optimization (SEO): Rank keywords on Google Page 1.
- ✔ Google Search & Display Ads: Manage paid search and bidding campaigns.
- ✔ Meta Ads Manager: Budget and target Instagram & Facebook advertising.
- ✔ Google Analytics (GA4): Measure funnel conversion and site traffic.
- ✔ Lead Generation: Design landing pages and opt-in automation pipelines.
📚 Syllabus & Modules
Click each module below to expand and view the full curriculum.
Phase 1 Digital Marketing Foundations ▾
- Introduction to digital advertising channels and psychological triggers
- Analyzing buyer personas and user journey funnels
- Domain purchasing, web hosting, and website setup basics
- Visual layout designing for banners using Canva
Phase 2 SEO – Search Engine Optimization ▾
- On-page SEO: optimizing keywords, meta tags, and headings
- Off-page SEO: backlink outreach and directory linking
- Technical SEO: site speed, indexing, and Google Search Console audits
- Local SEO optimizations for Bihar store listings
Phase 3 Google Ads & PPC Campaigns ▾
- Google Search ads: keyword matching types and ad copy writing
- Display network ads, YouTube ads, and Shopping setups
- Setting up bidding models: CPC, ROAS, and Cost-Per-Acquisition
- Creating landing page funnels to optimize quality scores
Phase 4 Social Media Marketing & Meta Ads ▾
- Facebook Business Suite and Page optimization
- Meta Ads Manager: campaign structures, scaling budgets, and custom audience creation
- Tracking events and custom actions using Meta Pixel
- Analytics dashboarding with Google Analytics 4 (GA4)
🛠️ Tools & Technologies Covered
🚀 Guaranteed Internship Support
After completing your marketing training batches, you will start a 2-Month Interactive Internship. You will assist in structuring ad campaigns and writing SEO blog frameworks for local BDDN partner businesses, earning an Internship Certificate.
📜 Industry Certifications Prepared
Our program prepares you directly for major professional credentials:
- ✔ Meta Certified Digital Marketing Associate
- ✔ Google Ads Search & Display Certifications
- ✔ BDDN Professional Marketer Certificate
🚀 Target Career Roles
Graduates are fully prepared for careers like:
💰 Salary Insights (Indian Market)
Demand for digital advertising expertise is growing rapidly across both agencies and internal marketing setups:
❓ Frequently Asked Questions
No. Digital marketing only requires visual logic, structured thinking, and familiarity with browsing. Students from Arts, Commerce, or Science backgrounds excel here.
Yes. Our Darbhanga lab workstations are fully equipped for you to build mock keyword structures, plan ads layouts, and analyze traffic dashboards.
Most students secure roles or starting contracts within 1-3 months of graduating, leveraging their internship case studies and portfolio.